Losing weight is hard when you have food on the brain.
Multiple factors contribute to being overweight or living with obesity, but some people struggle with their weight because they’re always thinking about food.
Can't stop daydreaming about fries from your favorite fast-food spot? Or do you always find yourself thinking about your next meal during your current meal? You may be experiencing “food noise”—and you’re not alone.
What is food noise?
Food noise is more than just your hunger talking—it’s constant, intrusive thoughts about food.1 It can be disruptive to daily life and makes sticking to a healthy diet difficult.
Food noise can override feelings of fullness and lead to excessive eating when you are not hungry. Lots of people live with food noise and aren't aware that there's a name for this shared experience.1
You might be suffering from food noise if:
You are having persistent unwanted, and repetitive thoughts about food and eating2
You don't physically feel hungry but you have a desire to eat1
Your thoughts seem to be mostly about unhealthy foods2
You can't seem to find relief from thoughts about certain foods until you eat that specific food2
Fast facts about food noise—
Know the facts so you can get the help you need
Food noise can hinder your ability to lose weight and often makes it difficult to stick to healthy habits1
Food noise doesn't discriminate—it can happen to anyone1
Food noise can be triggered by stress and other emotions and can vary in degrees of intensity2
Food noise can look different for everyone—symptoms and experiences can differ from person to person
Food noise can be difficult to manage without the help of a healthcare professional
Help Quiet the Food Noise
Are you ready to start quieting your food noise? Discover an effective, affordable, readily available, FDA-approved oral weight loss medication designed to reduce cravings and along with diet and exercise, help you lose weight and keep it off.
Throughout time, we have learned that there is much more to treating the disease of obesity than simply 'eat less and move more.' Obesity is a complex, multifactorial disease requiring comprehensive care. While we have no doubt that food noise has long existed for many of us battling this disease, we are now beginning to understand how to address food noise so that we can work to proactively and efficiently treat this very important aspect of obesity.
— Joe Nadglowski, President and CEO of the Obesity Action Coalition
